As someone investing in real estate, it’s up to you to figure out how to generate the hottest referrals. Otherwise you’ll have a tough time finding excellent properties to invest in. That’s where real estate agents come into the picture.
Believe it or not, some real estate agents are going to be an excellent source of referrals for you and your investment business. And the good thing is the referrals from real estate agents are typically from previously happy and satisfied clients. Or these referrals are going to come from people and other agents that they know, respect, and truly believe in.
So it’s definitely wise to do yourself and your investment company a favor and begin tapping into the power of real estate agents for referrals. These recommendations can literally be the difference between success and failure. So if you really want to grow your business to the highest heights, you need to take this seriously and learn the best ways to convince real estate agents to send you excellent referrals first.
Generating Referrals from Realtors 101
Tip #1: Help Local Real Estate Agents Whenever You Can
Do you know the quickest and easiest way to get what you want? It’s very simple yet many people seem to overlook this glaring and obvious answer. The best way to get what you want is to give somebody else what they want.They’ll feel compelled to reciprocate the favor.
Case in point: say a local real estate agent is having an open house and they’re looking for potential buyers to visit the property. Instead of ignoring their plea for buyers, you can go out of your way to share information about the open house with your network. Let everyone on your social media accounts know about the impending open house and tell your family members, friends, employees, and acquaintances.
Guess what? Instead of being blunt and letting the real estate agent know that you shared their information, try to do it on the QT so you get full credit and it doesn’t look like you’re trying to get something in return. The real estate agent will think that you just went out of your way to attempt to help them and they will feel much more inclined to help you when the time comes.
This is one of many examples that can make it very easy for you to get excellent referrals from real estate agents. Use it to the best of your ability when possible.
Tip #2: Keep Yourself Top of Mind by Sharing Valuable Recommendations with Real Estate Agents
As you can imagine, real estate agents lead busy lives and they need excellent recommendations and suggestions themselves. So it’s up to you to make sure you send your favorite recommendations and other vital information to them on social media.
In fact, make sure to set up social media accounts on Instagram, Facebook, Twitter, and more and befriend every local real estate agent possible. After you’ve built up a network of contacts, create valuable posts and share incredible information about your favorite bars, restaurants, plumbers, contractors, car washes, dry cleaners, and anything else you can think of.
Again, because real estate agents are leading such busy lives they have a tough time researching the best local services in their community. Your valuable recommendations will go a long way and they will always remember you when it comes time to giving real estate referrals. After a while, you won’t even have to ask.
Tip #3: Maintain Personal One-On-One Interactions with Real Estate Agents
Last but certainly not least, your best bet to get valuable real estate referrals from agents is to regularly have one-on-one contact with these individuals whenever you can. Show them that you care about them as people just as much as you care about the information and help they can provide.
The next time you’re in the area, stop by the office of one of your local real estate agent contacts and invite them out to lunch. Or if it’s early in the morning, take them to breakfast or ask them if they’d like to grab a cup of coffee. You can pick their brain as you get to know them better and not only will you have a valuable contact for referrals, you might even end up making a new friend in the process which certainly isn’t a bad thing by any stretch of the imagination.
It shouldn’t surprise anyone to learn that being a genuine, down-to-earth, decent human being will make it easier than ever to get valuable referrals from real estate agents. Take time out of your busy life to get to know these people personally. Become friends with them on social media and share valuable recommendations and information whenever you have something to offer. And most important of all, remember to remain active online and offline in your community so you’ll continue to remain at the top of these real estate agents’ minds the next time they have valuable referrals to share.