Salespersons of every type and variety have been asking themselves this question for many years. And it makes sense to wonder because you want to achieve the best results possible in the least amount of time. So instead of guessing how many calls you should make in order to land a real estate deal, you’re looking for this information online before you get started.
Guess what? The answer to this question is going to be different for every industry. In real estate, there are a number of different factors that can come into play depending on whether or not you land the deal.
So as long as your overall sales pitch is honed and you’re good on the phone, you should be able to make solid deals on a regular basis by making a specific number of calls over a specific amount of time each day. We’ll tell you more about our findings below, so stick around to discover the truth is we’ve learned it.
How Much Time Should I Spend on Making Cold Calls per Day?
Before we get into the number of calls, it’s best to look at the amount of time you should focus on spending per day on this task. We’ve discovered that it’s best for individuals looking to land real estate deals to spend about three hours a day making cold calls.
Why three hours per day? Well, we feel this gives the caller ample time to not only make all of their calls throughout the day, but to enter into meaningful conversations that will ultimately allow them to land top-quality deals.
Remember folks, without entering into meaningful conversations with potential sellers or investors – depending on the type of real estate deal you’re trying to land – you’ll find it impossible to achieve the levels of success you desire. So you have to find the right people through cold calling and enter into meaningful conversations in order to turn these leads into eventual deals.
So do yourself a favor and be prepared to allot a maximum of three hours per day (try not to spend more time than this) in your schedule to make these cold calls. By leaving this time opened for calling, you’ll have no trouble connecting with the right people to make solid real estate deals on a consistent basis.
How Many Cold Calls Should I Make per Day?
On average, it’s best if you spend your day making at least 60 cold calls over a three hour time frame. Why? We feel that 20 calls per hour gives you ample time to go through your daily list and still have enough time to enter into meaningful conversations with the people on the other end of the phone.
As you have undoubtedly noticed already, we keep bringing up that you have to get into meaningful conversations over and over again. Because making 60 calls a day with the intention of getting through a list as fast as possible is not going to land you the deals that you desire to make. On the contrary it’s going to make you feel like you’re being a lot more productive than you actually are and that’s something you would obviously rather avoid, right?
So not only do you have to make 60 calls per day, but you have to make every effort to create a script that will get people interested in what you have to say. Because otherwise you’re just spinning your wheels and you aren’t going to achieve the level of success that you truly desire.
Do yourself a favor and while making these calls and make every effort to connect with the people on the line. This isn’t a major secret but it’s significant nonetheless.
Since making these phone calls is incredibly important, you want to focus on this task. This is a task that is going to lead you to making the most money so it makes sense to focus on cold calling throughout the day.
Structuring Your Cold Calling during the Day
Finally, not only do you need to make three hours’ worth of calls per day, you have to make these calls at the most appropriate times. This will obviously lead to you having the most success when trying to get a deal.
So focus on making 30 calls before noon. Try not to call too early because you’ll end up upsetting the people on the other end of the phone. Make your other 30 calls in the afternoon before 5 PM. If you feel like you aren’t connecting with people in the afternoon, then push these calls back until after dinner and see how that goes.
Just know that if you use this method of 60 calls per day over three hours, you will begin to see success. Remember to remain consistent and you’ll have no trouble landing deal after deal in no time.