Now that you have your preparations completed, it is time to execute. In this episode Ryan will guide you in how to actually start making your cold calls. There is a process to not only making the call, but also to finding out how motivated the seller really is. The more you talk to the homeowner, the more you find out about their motivations. Maybe you talk to the potential seller about what their wants, needs, and desires are to make a win-win offer on their property. This is what we call the “human element”. Sometimes people just want someone to listen. Then it is up to you to take the information and strike a deal that works for both of you.